Digital Marketing is a new fancy buzzword in the corporate as well as the academic world. Let us discuss if it is the real deal or just another fancy word.
Maybe a better question is: what is digital marketing?
Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers.
In today's era, everything is online and the internet has made our lives easy and better. We can do almost everything like online shopping, ticket booking, recharges, bill payment through the internet. The market is growing towards the online world and you need to put your product or service well to reach maximum users. Like in business we need to market our product similarly in the Online market we need Digital Marketing.
If we look at market stats, about 80% of shoppers do online research before buying any product or before taking service. In such a situation, digital marketing becomes important for any company or business.
What is digital marketing?
Digital marketing is the response to marketing your goods and services through digital means. Digital marketing is done through the Internet. We can connect to it through the internet, computer, mobile phone, laptop, website advertisements or any other applications.
The first few attempts were made in the 1980s to establish a digital market but this was not possible. Its name and usage started in the late 1990s.
Digital marketing is a simple way to reach new customers. It carries out marketing activities. It can also be called online marketing. Digital marketing is marketing to reach more people in less time. It is a technological developing area.
Digital marketing allows the producer to reach his customers as well as keep an eye on their activities, their needs. Where the trend of customers is, what the customer is looking for, all these can be discussed through digital marketing. Simply put, digital marketing is a means of reaching customers through digital technology.