Email Marketing is one of the major business tactics of today. You make a list of email addresses to whom you can send messages and marketing material in which they will be interested. When you spread business through an email list it becomes a powerful asset. The list is just email contacts of students, customers, and clients who could be interested in your product.
According to a survey, email marketing is the most effective tool which outranks social media (Facebook, Twitter, Instagram) and SEO when it comes to raising awareness, increasing acquisition, and supporting customer retention for a product. When used correctly it can result in an effective and costless way to promote your product, drive sales, and grow your fan base.
How can email marketing help you grow?
- Reach of email is unlimited - There are more than billions of email users in the world and this amount is much more than the number of people on social media. So, the marketing you can do with emails is much more than you can do with social media like Facebook, Instagram, or Twitter.
- Email list is forever - Unlike Facebook and Instagram which might be deleted tomorrow, the email list that you grow will be your partner in business forever. People might not have their social media accounts, but they have an email. So, this way of marketing is forever and not going to die soon.
- Reach your target audience easily - By building a Brand marketing campaign you can reach out to your target audience easily and grow your business that will guarantee to produce results for your business.
- Direct communication with your customers - Email marketing means sharing products directly with your potential customers which on other hand will definitely produce results. These potential customers are those who had earlier bought your product or services or interacted with your business in some or the other way.
- Boost your sales by promoting your brand or services - When you publish a new product on your website, emailing will help you to promote the new product. With many subscribers just checking their inbox, will make way to get urgent information your wish to deliver to them. By making your product reach their inbox you will promote your new product which will eventually help in sales and promotion.
- Email marketing is flexible - There is no specified time for email marketing it's very flexible without a great deal of time and effort. Whether it is promotions, surveys, messages, coupons that you wish to send you can do it as per your availability.
Tips and tricks for email marketing
Create an effective email design with customized messages and deliver them to the list of emails you have and see the effect of email marketing.
Develop your email contact list
You should start building your email list consistently by encouraging sign-ups through your website. Your goal of letting people sign-up is to build a long email list that will help your business in the future.
Design eye-catching emails
Create amazing and eye-catching email content for your audience. Write a subject line that your recipient can't ignore. Happy subscribers are most likely to forward your emails to friends and family thus exposing your products and services further which may help you to get more customers.
Personalization is now more important
Personalization is essential for making and retaining customers. You just need to add the lead's name in the subject line and make sure that the content they receive is relevant and tailored to their needs and interest.
Improve your email deliverability rate
A well-crafted email is only effective if it is delivered to the recipient's inbox safely and doesn't land in the recipient's spam folder. Don't use spam words like free, buy, promo, etc. which will increase the likelihood of your emails landing in the spam folder.
Send the right email at the right time
Have a holiday plan as it is the time subscribers are expecting promotions and deals. Make the most of the holiday season and set what your user expects and don't end up overwhelming your users.
Partner with other brands
Building an email list doesn't have to be a solo venture, but it's better if you partner with other brands that serve similar audiences. Make sure the email content gives you a lead magnet that will give a reason for other brand audiences to check your product and thus give you more leads.
Use social media to build a list
Social media used nowadays is definitely a good platform for marketing, you could use these platforms to grow your list of subscriber count.
Offer incentives to join your list
Ask people to subscribe to your email list, but it won't be that easy unless you give them some compelling reason to do it. There is plenty of ways in which you can ask like giving discounts, free downloadable, free tools, or email courses. These will act as lead magnets and will compel the user to share their email.
Focus on Feeding Your Customers’ Curiosity
You can mail whatever promotional content comes to your mind but take care of what is happening around you. Customer interest is the main factor in business and sounding overly promotional during challenging times like COVID-19 will hamper your efforts.
Quality beats the quantity
Email marketing is a powerful tool if used correctly it doesn't mean you increasing your email frequency will make your message more effective. In fact, sending too many emails can give you negative results. The recipients may unsubscribe from the list if they feel overwhelmed by your frequent communication or even mark your email as spam.
Stay up to date with the latest email marketing guidelines
Email marketing has been around for a long time, and the marketing resources and guides keep on changing. Keep track of the changing email marketing trends to keep on sending stellar campaigns.
Clean your email list on a regular basis
When you have subscribers for a prolonged period, they may be not interested in your product then sending emails to them is of no use. So, it's better to clean the unengaged subscribers from your email list. If they haven’t opened your email in a couple of months, you can feel safe removing them.